This document provides a management summary of the challenges facing sponsorship sales professionals and proposes a solution. It notes that sponsorship salespeople spend significant time researching brands but have limited resources, and their efforts are often duplicated. It argues that a dedicated brand intelligence database driven by collaboration between salespeople could provide real-time brand data, reduce research time, and increase the number and quality of proposals, helping salespeople better meet brands' needs.
This webinar discusses 5 steps to creating an engaging customer experience:
1. Identify who your customers are through segmentation analysis
2. Understand how customers are buying in today's digital landscape
3. Engage customers where they get their information across multiple channels
4. Shape conversations by providing relevant content to customers at different stages
5. Continuously test and optimize engagement based on data insights
The webinar emphasizes integrating platforms for a unified customer view and engaging customers throughout their buying journey.
The document discusses how cold calling is no longer an effective prospecting strategy due to changes in how buyers research and evaluate suppliers online before engaging with salespeople. It outlines how buyers now extensively use search engines, social media, industry discussions and anonymous research to learn about companies and find solutions before speaking to sales reps. The document argues salespeople need an online presence where buyers can find them, and that salespeople should listen to buyers online, engage appropriately in online discussions, and establish themselves as credible experts and resources in order to have opportunities to engage with buyers when they are ready to purchase.
BMA Chicago: Becoming Recommended - Word of Mouth Marketing as the Center of ...BMAChicago
The document discusses strategies for building a highly recommended B2B business through word-of-mouth and social media recommendations. It outlines a distinct path to building brand recommendations by knowing where the brand is discussed, planning the brand strategy, identifying influential recommenders, activating compelling experiences, protecting the brand, and continuously measuring success. The importance of transparency, owning mistakes, and engaging customers is emphasized. A case study shows how Dell implemented a global social media influencer program to drive recommendations of a new laptop.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
The document provides a step-by-step guide to creating buyer personas for B2B marketing. It outlines identifying key customer attributes through analyzing existing clients and defining segments. It also discusses capturing behavioral traits like pain points and motivators. Finally, it recommends tracking media consumption habits and setting up a lead scoring system to identify promising leads. The overall goal is to focus marketing efforts on the most valuable prospects.
This document discusses how benchmarking can help bicycle businesses improve performance and maximize profits. It provides examples of key performance indicators and benchmarks for metrics like cost of goods sold, inventory turnover, marketing expenses, and operating profits. The document recommends bicycle retailers compare their performance to industry averages and "high profit" businesses to identify areas for improvement. Benchmarking can expose best practices, weaknesses to address, and opportunities to increase sales and profits. Sources of benchmark data are also provided.
Creating A Customer Centered Organizationpierrecochard
The document discusses how companies can create customer advocates by going beyond customer satisfaction to build emotional attachment and brand loyalty. It emphasizes focusing on eliminating customer complaints, providing consistent positive experiences across channels, and offering extraordinary experiences to transform satisfied customers into active brand promoters and defenders. Creating advocates requires understanding where customers fall on a spectrum from indifferent to advocates and targeting communications and services accordingly.
This webinar discusses 5 steps to creating an engaging customer experience:
1. Identify who your customers are through segmentation analysis
2. Understand how customers are buying in today's digital landscape
3. Engage customers where they get their information across multiple channels
4. Shape conversations by providing relevant content to customers at different stages
5. Continuously test and optimize engagement based on data insights
The webinar emphasizes integrating platforms for a unified customer view and engaging customers throughout their buying journey.
The document discusses how cold calling is no longer an effective prospecting strategy due to changes in how buyers research and evaluate suppliers online before engaging with salespeople. It outlines how buyers now extensively use search engines, social media, industry discussions and anonymous research to learn about companies and find solutions before speaking to sales reps. The document argues salespeople need an online presence where buyers can find them, and that salespeople should listen to buyers online, engage appropriately in online discussions, and establish themselves as credible experts and resources in order to have opportunities to engage with buyers when they are ready to purchase.
BMA Chicago: Becoming Recommended - Word of Mouth Marketing as the Center of ...BMAChicago
The document discusses strategies for building a highly recommended B2B business through word-of-mouth and social media recommendations. It outlines a distinct path to building brand recommendations by knowing where the brand is discussed, planning the brand strategy, identifying influential recommenders, activating compelling experiences, protecting the brand, and continuously measuring success. The importance of transparency, owning mistakes, and engaging customers is emphasized. A case study shows how Dell implemented a global social media influencer program to drive recommendations of a new laptop.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
The document provides a step-by-step guide to creating buyer personas for B2B marketing. It outlines identifying key customer attributes through analyzing existing clients and defining segments. It also discusses capturing behavioral traits like pain points and motivators. Finally, it recommends tracking media consumption habits and setting up a lead scoring system to identify promising leads. The overall goal is to focus marketing efforts on the most valuable prospects.
This document discusses how benchmarking can help bicycle businesses improve performance and maximize profits. It provides examples of key performance indicators and benchmarks for metrics like cost of goods sold, inventory turnover, marketing expenses, and operating profits. The document recommends bicycle retailers compare their performance to industry averages and "high profit" businesses to identify areas for improvement. Benchmarking can expose best practices, weaknesses to address, and opportunities to increase sales and profits. Sources of benchmark data are also provided.
Creating A Customer Centered Organizationpierrecochard
The document discusses how companies can create customer advocates by going beyond customer satisfaction to build emotional attachment and brand loyalty. It emphasizes focusing on eliminating customer complaints, providing consistent positive experiences across channels, and offering extraordinary experiences to transform satisfied customers into active brand promoters and defenders. Creating advocates requires understanding where customers fall on a spectrum from indifferent to advocates and targeting communications and services accordingly.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The document outlines six building blocks for developing an effective content strategy to support marketing automation-driven demand generation, including conducting a content audit, defining buyer personas, understanding what makes content effective, using content for message testing, leveraging a content center for engagement, and planning for content repurposing. The content strategy is needed to provide compelling content to fuel the targeted, personalized communications required by marketing automation platforms to maximize return on investment.
Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors.
The document summarizes key insights from an online marketing summit about building relationships with customers through mobile marketing. It discusses how smartphones are ubiquitous and used for many daily tasks. It then outlines how marketing needs to shift from campaign-focused to building long-term customer relationships through personalized engagement across different mobile channels. The document stresses moving from discrete interactions to seeing the customer experience holistically across touchpoints over time to drive loyalty.
Social media measurement tools group 1Sahil Surana
Social media analytics is a tool for measuring, analyzing, and interpreting interactions on social media to understand customer sentiment. It allows marketers to identify trends and accommodate customers better. Key benefits include transforming sentiment, identifying sales opportunities, and preparing for brand issues. Social media analytics provides insights for improved marketing, sales, and customer satisfaction. However, challenges include the dominance of large players, handling mobile and unstructured data, and ensuring trustworthy conversation analysis.
Thought leadership content marketing is an important strategy for B2B companies. It involves generating valuable insights and advice on issues that customers and prospects care about through unique expertise and perspective. Content should aim to change minds and incite action through planned, multi-step campaigns rather than traditional broadcast marketing. Effective content marketing establishes the company as a trusted expert, generates leads, and progresses existing leads through the sales funnel. It provides value to communities and gives sales teams material to engage prospects with before and after sales calls.
This document provides an overview of content marketing. It discusses how content marketing can reduce costs per lead compared to other methods like paid search. It also outlines how to develop an effective content marketing strategy, including listening to audiences, understanding their needs at different stages, and sharing relevant and engaging content. The document concludes by emphasizing the importance of moderation in content sharing and providing contact information.
Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing...G3 Communications
The document describes the key components of a GoToWebinar attendee viewer, which includes a viewer window and control panel. The viewer window is where the attendee watches the webinar presentation. The control panel allows the attendee to interact with features like typing questions, changing views, and muting/unmuting audio.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
This report has been compiled by Reed Business Information and has one primary objective: to provide solid evidence to show that advertising leads to achieved marketing objectives. The report is divided into 2 parts, the first section provides a summary of supporting evidence published by external sources about the role of B2B media. The second section details some specific case studies that are based around 3 key client advertising objectives; new launches, building brand awareness and creating & changing perceptions.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
The document discusses the challenges brands face with empowered consumers who control when, where, and how they engage with brands. It argues that brands need to refine multidimensional consumer insights from various data sources to better understand consumers and maximize marketing ROI, customer value, and margins. The document provides tips for brands to transform, including prioritizing proprietary consumer insights over third-party data and controlling insight to improve targeted marketing and customer relationships.
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
This document summarizes a presentation about developing an engagement strategy rather than focusing solely on communications. It discusses how the traditional marketing model is no longer effective due to cultural shifts and increased choices for consumers. An engagement strategy involves understanding audiences, determining how customers can engage with a brand, identifying brand advocates, and fostering two-way feedback channels. It also notes the importance of trust and transparency when interacting with customers on social media platforms.
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
2010.09 Beyond the Click - the B2B Marketer's Guide to Display AdvertisingARBOinteractive Polska
Display advertising can influence B2B buyers at every stage of the purchasing process by increasing awareness early on and providing reassurance later on. It is most effective when targeted to the specific business demographics of those typically involved in purchasing decisions, such as company size and individual roles. Rather than focus only on click-through rates, B2B marketers should evaluate display advertising based on how it contributes to overall goals like lead generation and revenue.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
The Mezzanine Group Improving Decisions With The Power Of Interview Research ...Milena (Nazaruk) Doroszuk
Interview research remains one of the most important – and often underutilized – ways for B2B companies and organizations to generate irreplaceable insights to guide critical decisions. A deep understanding of what customers, buyers, users, members, competitors, suppliers, influencers, and other decision-makers think can drive strategy, refine tactics, and improve overall performance. Even in the age of Big Data, qualitative interview research should remain an integral part of any research program.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The document outlines six building blocks for developing an effective content strategy to support marketing automation-driven demand generation, including conducting a content audit, defining buyer personas, understanding what makes content effective, using content for message testing, leveraging a content center for engagement, and planning for content repurposing. The content strategy is needed to provide compelling content to fuel the targeted, personalized communications required by marketing automation platforms to maximize return on investment.
Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors.
The document summarizes key insights from an online marketing summit about building relationships with customers through mobile marketing. It discusses how smartphones are ubiquitous and used for many daily tasks. It then outlines how marketing needs to shift from campaign-focused to building long-term customer relationships through personalized engagement across different mobile channels. The document stresses moving from discrete interactions to seeing the customer experience holistically across touchpoints over time to drive loyalty.
Social media measurement tools group 1Sahil Surana
Social media analytics is a tool for measuring, analyzing, and interpreting interactions on social media to understand customer sentiment. It allows marketers to identify trends and accommodate customers better. Key benefits include transforming sentiment, identifying sales opportunities, and preparing for brand issues. Social media analytics provides insights for improved marketing, sales, and customer satisfaction. However, challenges include the dominance of large players, handling mobile and unstructured data, and ensuring trustworthy conversation analysis.
Thought leadership content marketing is an important strategy for B2B companies. It involves generating valuable insights and advice on issues that customers and prospects care about through unique expertise and perspective. Content should aim to change minds and incite action through planned, multi-step campaigns rather than traditional broadcast marketing. Effective content marketing establishes the company as a trusted expert, generates leads, and progresses existing leads through the sales funnel. It provides value to communities and gives sales teams material to engage prospects with before and after sales calls.
This document provides an overview of content marketing. It discusses how content marketing can reduce costs per lead compared to other methods like paid search. It also outlines how to develop an effective content marketing strategy, including listening to audiences, understanding their needs at different stages, and sharing relevant and engaging content. The document concludes by emphasizing the importance of moderation in content sharing and providing contact information.
Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing...G3 Communications
The document describes the key components of a GoToWebinar attendee viewer, which includes a viewer window and control panel. The viewer window is where the attendee watches the webinar presentation. The control panel allows the attendee to interact with features like typing questions, changing views, and muting/unmuting audio.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
This report has been compiled by Reed Business Information and has one primary objective: to provide solid evidence to show that advertising leads to achieved marketing objectives. The report is divided into 2 parts, the first section provides a summary of supporting evidence published by external sources about the role of B2B media. The second section details some specific case studies that are based around 3 key client advertising objectives; new launches, building brand awareness and creating & changing perceptions.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
The document discusses the challenges brands face with empowered consumers who control when, where, and how they engage with brands. It argues that brands need to refine multidimensional consumer insights from various data sources to better understand consumers and maximize marketing ROI, customer value, and margins. The document provides tips for brands to transform, including prioritizing proprietary consumer insights over third-party data and controlling insight to improve targeted marketing and customer relationships.
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
This document summarizes a presentation about developing an engagement strategy rather than focusing solely on communications. It discusses how the traditional marketing model is no longer effective due to cultural shifts and increased choices for consumers. An engagement strategy involves understanding audiences, determining how customers can engage with a brand, identifying brand advocates, and fostering two-way feedback channels. It also notes the importance of trust and transparency when interacting with customers on social media platforms.
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
2010.09 Beyond the Click - the B2B Marketer's Guide to Display AdvertisingARBOinteractive Polska
Display advertising can influence B2B buyers at every stage of the purchasing process by increasing awareness early on and providing reassurance later on. It is most effective when targeted to the specific business demographics of those typically involved in purchasing decisions, such as company size and individual roles. Rather than focus only on click-through rates, B2B marketers should evaluate display advertising based on how it contributes to overall goals like lead generation and revenue.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
The Mezzanine Group Improving Decisions With The Power Of Interview Research ...Milena (Nazaruk) Doroszuk
Interview research remains one of the most important – and often underutilized – ways for B2B companies and organizations to generate irreplaceable insights to guide critical decisions. A deep understanding of what customers, buyers, users, members, competitors, suppliers, influencers, and other decision-makers think can drive strategy, refine tactics, and improve overall performance. Even in the age of Big Data, qualitative interview research should remain an integral part of any research program.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Getting your brand to awesome: a short guide to brand strategy in the digital...Simon Pearce
Please consider downloading this presentation for a crisper looking version - viewers on slideshare can experience font clipping and blurring.
As the effects of digital technologies ripple through our culture,the impact can be felt almost everywhere. The implications of these technologies go far beyond the technologies themselves. Unrestricted access to a growing mountain of data is changing attitudes, culture and the rules of success in business and in branding. In the future, the most successful brands will be those that can capture their customers' imaginations, not just with what they say, but with how they behave, and the experiences they provide.
This document discusses how creating an effective online content strategy can increase lead quantity and quality for companies. It emphasizes that content must focus on addressing prospects' needs rather than just promoting the company. The value of content as "currency" depends on how relevant, engaging, and shareable it is for prospects. To improve relevance, marketers must understand prospects' perspectives through various listening methods like analyzing webinar questions, blog comments, social media, and feedback. An effective content strategy involves mapping content to the stages of the buying process and creating a central "content hub" to generate and nurture leads over time.
This document discusses how cold calling is no longer an effective sales strategy due to changes in buyer behavior. Prospective buyers now conduct extensive online research on companies and salespeople before engaging directly. The document recommends that salespeople establish an online presence on social media and professional networking sites so buyers can find them during research. It also advises salespeople to listen to buyers online to identify "trigger events" that create opportunities. Salespeople should participate appropriately in online discussions to build credibility over time.
Partner Plus Brand Basics Session 2 WorkbookCisco Partners
The document discusses defining a brand strategy by first understanding the brandscape - including customers, competitors, and the company itself. It provides exercises to learn more about each of these areas through research, interviews, and analysis. The key outcomes are developing a brand vision statement that describes an aspirational future for the brand, and a brand promise that articulates the brand's core value proposition in an emotional way. Together, the vision and promise will guide all brand-building efforts and ensure the brand experience delivered matches the brand message. The document provides worksheets and tips to help formulate these critical branding statements.
Social listening-insights-emetrics-presentationPerformics
The document discusses social listening and how to put measurable social data to work. It provides examples of how social listening insights can be used, including identifying key issues for clients in different industries and uncovering unexpected opportunities. The document advocates for integrating social data with other data sources and marketing channels to build a holistic understanding of participants. It presents a framework for analyzing social data to develop audience profiles and create action plans.
Richard Bates argues that truly differentiated brand ideas in pharmaceuticals come from creative thinking, not rigid processes. He makes three key points:
1) While processes provide structure, great brands stem from creative minds, not diligent following of templates. Freeing creativity from constraints results in more impactful positioning.
2) Understanding customers' emotional needs, not just functional product benefits, requires a problem-solving approach beyond linear research.
3) Giving marketers freedom to pursue insights, rather than relying on templates, can make branding more inventive and reduce costs. Enabling creativity leads to stronger, differentiated brands.
Richard Bates argues that:
1) Overly relying on "best practice" branding processes can result in unengaging brand ideas, as the focus becomes process compliance rather than creative thinking.
2) True brand differentiation comes from understanding customers' emotional needs, not functional benefits of the product. This requires a creative mindset rather than strict adherence to templates.
3) Marketers should be given freedom from rigid processes to pursue insightful thinking that challenges customers and creates imperative for them to change behavior.
This document provides an overview of various brand planning tools that can be used to map the gap between a company's current position and future potential. It describes tools like touch point audits, SWOT analyses, gap analyses, and generating consumer insights that were used to drive double and triple digit growth for clients. The tools are designed to harness the creativity of employees to better connect with consumer insights and marketplace trends.
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and targeting people rather than contacts can increase lead volume and conversion rates through a more personalized demand generation approach.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and focusing on relationships can increase lead volume and conversion rates for companies like increasing their pipeline opportunities.
Developing an effective B2B content marketing strategyAlia Samhat
Content plays a critical role in B2B marketing. Yet many companies find their efforts miss the mark. We address the challenges in this content marketing guide.
Creating Products They Want: Consumer Driven Innovation via Social Media Moni...Connie Bensen Lund
A social media monitoring tool can help companies reduce costs and shorten product development cycles by gathering feedback directly from consumers. It provides insights into what customers want by analyzing online conversations. Companies can use this information to create more desirable products, reduce marketing expenses, and identify influencers to help with development. Monitoring social media also allows companies to get post-launch feedback and find new potential markets.
The document is a court filing from February 4th, 2014 in Vancouver, British Columbia with court file number VLC-S-S-140804. It appears to be a legal document filed with the courts but does not provide any other context or details about the purpose or nature of the filing.
North America represents a structurally growing market for Luxottica. The document discusses Luxottica's portfolio of brands in North America including LensCrafters, Sunglass Hut, Pearle Vision and Oakley. It highlights growth opportunities across optical, sun and retail and outlines strategies to expand through new stores, e-commerce growth and leveraging Luxottica's brand portfolio.
Portfolio football sponsorship opportunity 8 2013-2sponsorpitch
MoneyForefront is seeking a sponsor for their new online investment contest called Portfolio Football, which allows participants to select financial assets like fantasy football players and track their portfolio value over the course of the NFL season. The goal is to attract over 100,000 contestants who will generate an estimated 100 million page views, and MoneyForefront hopes to share contestant data with the sponsor in return for sponsorship funding to launch the new platform.
This document provides an overview of Omnicom Group, a global holding company that manages a portfolio of marketing and communications agencies. Some key points:
- Omnicom has over 1,000 companies and 71,000+ employees worldwide, operating across various disciplines including advertising, public relations, media, and more.
- It owns several large advertising networks including BBDO, DDB, and TBWA, as well as media agencies OMD and PHD. It also has a Diversified Agency Services division encompassing areas like public relations, marketing, and healthcare communications.
- The company has a diverse roster of global clients and has had success winning industry awards, reflecting the creative and effective work
This document discusses Pershing Square Capital Management's short position in Herbalife Ltd. It begins by stating that Pershing Square currently has a short position in Herbalife common stock and will profit if the price declines, but may lose money if the price increases. It then provides several disclaimers, noting that Pershing Square's views on Herbalife may change and that others may disagree with its analyses. The document emphasizes that it is not providing investment advice.
BAFTA Los Angeles hosts numerous events throughout the year to promote excellence in film and television, bring industry professionals together, and give back to the local community. Some of their major events include the Britannia Awards ceremony in November honoring outstanding contributions to entertainment, the Awards Season Tea Party in January recognizing nominees, and the Garden Party in June which is a membership celebration and fundraising event. They also hold screenings of new films and classics, conversations with prominent figures in the industry, and community programs like providing free screenings in parks.
Fortune 500 sponsorship proposal guideline list sheet1-1sponsorpitch
This document lists Fortune 500 companies and whether they have a sponsorship portal online. It provides the website links for the companies that do, to submit sponsorship proposals. Over half of the Fortune 500 companies listed do not have an available online portal for submitting sponsorship proposals.
This document provides an outlook for the global sports market from 2011 to 2015 from PwC. It defines the sports market as including sponsorships, gate revenues, media rights fees, and merchandising for live sporting events. It notes that sports revenues are projected to continue growing globally through 2015 despite economic challenges. Key opportunities include emerging markets and new technologies, while challenges include rising costs, pressure to demonstrate sponsorship returns, and balancing the needs of fans, sponsors, and broadcasters.
SponsorPitch is a platform that allows users to connect with over 1,500 actively spending sponsors. It provides tools for users to research prospects, learn from brand experts, and directly contact decision makers to pitch sponsorships. Testimonials from sponsorship professionals praise SponsorPitch for providing market intelligence, facilitating industry connections, and assisting in closing new sponsorship deals.
Amnesty International wrote to the London Organizing Committee to express concern over Dow Chemical being selected to provide materials for the Olympic Stadium. Dow owns the company responsible for the 1984 Bhopal disaster in India that killed thousands. Survivors continue to suffer health issues without support. Amnesty requests information on how LOCOG ensured Dow complies with its sustainability guidelines given the unaddressed human rights issues relating to Bhopal. They also note Dow's partnership in the Olympics continues to distress survivors seeking justice and accountability.
This document summarizes a study on corporate sponsorship of high school athletics in the United States. The study surveyed 2,500 high school athletic directors across the country. Key findings included:
1) Over half (57%) of schools reported using corporate sponsorship, while fundraising (87%) and participation fees (34%) were more common forms of alternative revenue generation.
2) One-third of schools pursued sponsorship in response to budget cuts, and over one-fourth did so to prevent charging participation fees.
3) While most schools solicited sponsorship, the amounts generated were small and sponsorship had little overall impact on budgets. Schools relied mainly on low-cost advertising like game programs and facility signage.
This letter from Caroline Pidgeon to Boris Johnson raises concerns about the sponsorship deal for London's cycle hire scheme. It questions the decision to extend the sponsorship contract with Barclays without opening it to competitive bidding. It also asks about the commercial benefits Barclays receives from the deal and requests transparency by publishing the full contract details. Pidgeon seeks answers to 10 questions about the bidding and evaluation process, and asks Johnson to consult Londoners on further expansions of the cycle hire scheme.
SponsorPitch is a social network and career development tool that provides sponsorship market intelligence by structuring and linking member profile data about industry knowledge, achievements, brands, decision makers, past deals, sponsored properties, and available jobs. It gives insights on historical sponsorship activity and connects professionals with relevant expertise while also recognizing member accomplishments and strengthening personal brands.
We conducted a survey to understand customer satisfaction. The majority of respondents were satisfied with our products and services. However, some customers complained about long wait times and issues with technical support. Overall, most customers would recommend us to others but we need to improve in areas of customer service.
The document summarizes complaints from trade unions against the working conditions at logistics company DHL's subsidiaries around the world. It alleges that in several countries, including Canada, Colombia, New Zealand, Norway and the USA, DHL has violated labour laws and human rights through intimidation, unjust firings, unsafe practices, suppression of unions and use of lie detector tests. The unions are calling on DHL to sign a global agreement guaranteeing fair standards for all employees worldwide.
Sports properties are increasingly partnering with tequila brands for sponsorship deals. Sales of premium tequilas have grown 28% since 2002, encouraging major spirits companies to invest in the category. With over 1,100 tequila brands competing for marketing opportunities, brands are pursuing team-level sponsorship deals for regional exposure. In 2011, major markets may become saturated, but opportunities remain for tequila brands to partner with sports properties for tournaments and as multi-national spirits companies lock in broader sponsorship packages.
This bill would allow school districts in New Jersey to sell advertising space on the exterior sides of school buses. It prohibits tobacco, alcohol, or political ads. It requires local board approval of all ads and that 50% of revenue offsets fuel costs and 50% supports district programs. The Commissioner must annually report the number of districts participating and fiscal benefits. Current law prohibits all school bus advertising. The bill aims to increase revenue for school districts during the state's fiscal crisis.
The document lists nominees for the 2010 European Sponsorship Association (ESA) Awards across multiple categories, including Business to Business, Business to Community (with separate listings for high and low budget campaigns), Business to Consumer (again with separate high and low budget listings), Business to Employee, and Multi-National Campaign. Numerous sporting sponsorships are nominated, primarily involving football/soccer partnerships, but also nominations for rugby, cycling, and Paralympic sponsorships.
The 12-step document outlines a process for sponsorship success that includes evaluating existing sponsorships, creating new opportunities, selling sponsorships by collaborating with sponsors and building partnerships, integrating sponsor activations across marketing channels before, during and after events, measuring sponsor metrics like impressions and clicks, and providing recaps to sponsors to promote future partnerships.
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MANAGEMENT SUMMARY
While brands have bene ted greatly from the
development of Internet software that manages
sponsorship related activity throughout their
business chains, the sponsorship sales side has
experienced only marginal gains. Several tools have
been deployed to aid sales promotion (online listing
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services), contact management (Salesforce) and
post-sales activity (Property Port). Surprisingly, a
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dedicated resource designed to help develop bona de
sales leads from real time data remains elusive.
Considering brands are now making decisions
based on real-time data, today’s selling environment
demands better information management. To
stay relevant, sponsorship sales professionals must
understand brand activity quickly and thoroughly.
Unfortunately, the evidence suggests current
alternatives make adequately meeting this challenge
much more di cult than should be the case in an
Internet economy.
General consensus among sponsors is about only
one percent of unsolicited proposals receive serious
consideration. is leaves two options for sales
professionals: either more proposals can compete to
be among the fortunate one percent, or the volume
of proposals must decrease as a result of being the
product of more research and customization.
Spending more time and money on research and
quali cation in the name of producing fewer, more
customized proposals enhances the need for reliable
information. However, despite the need to have
more insight the resources to capture it remain
limited and fragmented. ” e average sponsorship
A survey of today’s sponsorship information market
reveals a hodgepodge of resources critical to the rst proposal meets just 44.8%
stages of prospecting. Individuals tasked with selling
sponsorships mostly turn to brand web sites and
publications focused on sports business, advertising,
of brands’ needs.”
marketing, and sponsorship. Search engines and – Sponsorium, October 2009
blogs are commonly used, as are mass-market social
media sites. Published directories o er random bits
of information about brand decision-makers and
deals. While these sources can yield good data, they
also may be time-intensive to survey, incomplete, out
http://sponsorpitch.com
3. of date, and/or provide limited strategic insight about brands. that the tenures of high-level brand decision-makers
Accordingly, given the relationship accurate, timely are quite short (generally less than two years for many
information has on persuading brands on buying sponsorship CMOs, for example).
opportunities, SponsorPitch believes sponsorship salespeople As the less expensive directories are published,
need a dedicated prospect quali cation tool that can provide their accuracy can quickly begin to erode. e more
06. 01. 2010
real-time, robust brand intelligence. Combined with a expensive sources require constant reconnaissance by
new approach to collecting brand activity data online, this dedicated sta . is can drive their cost above $5000
system can reduce research time and free the sponsorship per year and include data for hundreds of brands
sales force to develop more targeted, creative pitches with outside the scope of interest of many properties.
more value to sponsors. us, the choices are to do in-house research, pay a
few hundred dollars for data that may or may not be
accurate, and/or spend massively for limited data that
SPONSORSHIP SELLING CHALLENGES:
2
means nothing without other research that drives
Whether the seller is an agency or a property itself, the creation of proposal content. In other words, even
challenges of selling sponsorships are almost always the same. after a brand’s decision makers are identi ed, the
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ose selling them must: research and diligence has only just begun.
– Understand brand messaging, positioning, and
target audience CHANGING FROM AN INDIVIDUAL
– Know what brands want from sponsorship and if/ TO COLLABORATIVE APPROACH
how the opportunity at hand can meet these wants,
preferably before solicitation Clearly, the challenge of gathering brand
intelligence is daunting, particularly when assessing
– Present turnkey activations and leveraging programs
many brands. ough everyone acknowledges
to alleviate the need for brands to determine how a
the need to deliver informed, tailored proposals to
sponsorship will work for them
quali ed decision-makers, only so much time can be
– Clearly identify the true decision–makers in each organization spent on research before salespeople must consider
Essentially (rightfully), brands want sponsorship sellers matters of e ectiveness, e ciency, and their other
to be armed with knowledge as if they worked inside the duties. e principal frustration comes down to this
brands they target. ey must know things like a brand’s vexing dichotomy:
spending activity, audience, business model, marketing – Spend more research time on each company,
strategy, messaging, sales channels/retail locations, activation generate fewer proposals, thereby increasing invested
tactics, etc., to make successful pitches in most cases. is time on each and the opportunity cost of rejection
puts a great burden on sponsorship sales executives. Several – Spend less research time on each company,
interviews conducted with sponsorship sales professionals generate more proposals, but reduce their quality
con rmed a required minimum of 1-2 hours of research per and response rate because they are less targeted.
brand to obtain a cursory understanding of its business and
sponsorship activities. Presenting an initial communication Another matter to consider further is the
capable of securing a conversation or meeting requires perspective of brands, particularly large and more tat.
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approximately 2-4 hours of diligence. visible ones, which can easily receive more than 500nulla
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sponsorship solicitations per month. Essentially,
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One of the smarter sponsorship sales strategies is to have not only are the same brands being pitched
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informal conversations with brand decision-makers that misguided proposals, many people spend many hours
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don’t include sales pitches per se. No-pressure conversations duplicating e orts researching virtually the same
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can help reveal how content brands are with currently data and attempting to answer the same questions.
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sponsored properties, their future spending plans, and When factoring in how few proposals receive serious
sponsorship objectives. nostisi.
consideration, most prospecting research done by the
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Published contact directories can help identify relevant universe of sponsorship salespeople is simply wasted.
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brand employees with whom to have these discussions, but Worse, the totality of sponsorship sales e orts
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many other people likely are trying to contact them to have produces so many unwanted proposals that brands
similar conversations. Moreover, personnel and activity in would rather say no to everything than spend time
organizations change over time. Research clearly indicates trying to nd the appealing one percent.
243 5th Ave #121 New York, NY 10016
4. 02$&()5*6&$)7*+)'/##(5/)4/
While an every-man-for-himself approach opportunity to take a great leap forward given the fact most
to prospect research might seem to preserve a people are now comfortable embracing the ethos of the
competitive advantage, the true added value for social web, i.e., giving is the new taking, through sites like
properties lies in their assets, attributes, creativity and MySpace, Facebook, YouTube, Twitter, Digg, Wikipedia,
ability to execute a given sponsorship opportunity. LinkedIn, Jigsaw, etc. Internet users know they receive
06. 01. 2010
Even if brand activity data is shared between other much more information from these applications than they
sales executives representing di erent properties, the individually contribute to them due to the network e ect. In
sale does not hinge upon the intelligence each one turn, they perceive information as a commodity and implicitly
has. Instead, it hinges upon a property’s ability to understand that user-generated and third party content drives
assimilate data, generate e ective ideas, and convince the quality of their experiences. us, they appreciate the
a brand buyer that the property’s ideas and assets will value of sharing and are willing to assume the responsibility to
deliver value. Sharing information between peers do it themselves, a philosophy not yet e ectively embraced by
would therefore save time on research and make the sponsorship industry.
3
prospecting for leads exponentially faster. is in As a multi-billion dollar industry, sponsorship and the sales
turn would lead to a higher percentage of valuable professionals who fuel it deserve a resource that:
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proposals for brands, better outcomes, and ultimately
more deals. – Provides access to targeted real-time data about brand
sponsors while reducing time spent qualifying leads
Optimally, one salesperson would research a few
– Aggregates strategic conversations among properties
brands and share the intelligence gathered with
with insight into and interest in the same brands
other salespeople collecting data on other brands.
– Allows time saved on prospect research to be put toward
developing greater value propositions (better assets and
”McDonald’s gets 2,700 unsolicited activations) in sponsorship proposals.
sponsorship proposals each year and
Accurately and e ectively customizing and
rejects every single one of them.” articulating sponsorship o erings to decision-
– John Lewicki, McDonald’s
makers that clearly demonstrate understanding of
Director of Sports Marketing brand needs is now an imperative in the sponsorship
industry. is requires the ability to keep pace with
information more quickly than current practices
is would create a dynamic whereby everyone who allow. e collection of relevant, accessible, real-
contributes receives exponentially more information time brand intelligence can: drive faster development
than they individually collect. Whereas one person of more informed proposals; foster collaboration
might need more than a month to investigate and
assess 100 brands, 10 collaborators could collectively
among property peers researching or already servicing
spend less than a week to size up those same 100 like-sponsors; and leverage the comfort with social
brands. Individuals acting exclusively in their own networking applications into value for sponsorship
interests have no chance of matching the productivity sales professionals. Perhaps more importantly,
of a group of dedicated collaborators working together a dedicated intelligence tool will result in more,
to increase the value of a resource. better proposals and be an impetus to lift the value
sponsorship can bring to brands.
THE CASE FOR A NETWORKED Simply stated, an interactive brand intelligence
BRAND SPONSOR INTELLIGENCE database driven by collaboration is the best way
DATABASE to bring researching sponsorship prospects and
e assessment of current industry conditions,
qualifying sales leads into the 21st Century.
demonstrates sponsorship has clearly been left
behind most other industries because it has failed
to evolve to the new real-time information-sharing For more information:
standards of the Internet. is suggest there is an Kris Mathis Michael Munson
kris@sponsorpitch.com mike@sponsorpitch.com